Customer service is the one thing you need to get right when you’re a business owner. And thus far, you have! However, could you possibly take things to the next level with a few tweaks and additions? It’s always a good idea to offer your customer base more, especially when they come to you with a problem – it’s how you win over hearts and minds and keep them coming back for more. As such, here are some little ways you can make your customer service desk a little more customer fun and friendly.
Always Have a Person on the Other End
No one wants to speak to a machine! Sure, automation can make things easier, but that only counts for simple tasks. If there’s no one on the other end of the phone or the screen ever, you’re going to lose customers faster than you can pick them up. Indeed, if someone has a problem, navigating an AI can make their experience shopping with you much worse.
But if there’s an option to be put straight through to an operator, on the other hand, they’re going to maintain a good opinion of your company. Make it easier by providing some options, and always have someone on the payroll who can pick up the conversation where it really matters.
Double Check Your Website’s Accessibility
Another good thing to check over here is just how well your website can be used, from both sides of the screen. The backend that your employees have to tangle with is never seen by the customers themselves, but the ease of use element here is just as important, if not more so!
For example, if you’ve got the Best Youth Activity Registration Management Software possible to make use of, it’s not going to streamline the experience unless your staff members can make changes based on account just as easily as a customer could themselves. Dig into the code you’re working off of and see if any tweaks can be made; a simple line change or two could eliminate latency and make pathways easier to follow.
Reward Loyalty on a Regular Basis
Finally, always reward loyalty. If someone shops with you more than once, recognize that in the way you deal with them. For example, send them exclusive discounts that only repeat customers have access to – keep them accounts locked to ensure this exclusivity is real.
Similarly, allow people to easily sign up to a rewards program. Simply showing your customer base that they can earn little extras based on coming back, the idea is going to be a lot more fresh in their minds. Incentives work wonders in the marketing industry, and the rewards speak for themselves when there’s real money in it!
Your customer service is already good, but you can take it to the next level and make it stellar! Double-check your website, make sure repeat custom is rewarded, and make the human element a priority within your company.