How To Make Money On Instagram By Writing In 2024

Making money on Instagram through writing in 2024 involves leveraging your writing skills to create engaging content that attracts followers and sponsors. Here’s a step-by-step guide on how to do it:


How to Start In Instagram as a Writer

Content Creation

  • Become a freelance writer: Partner with brands or individuals to create engaging captions, product descriptions, or even manage their entire Instagram content calendar. You can showcase your writing skills and portfolio on platforms like Fiverr or Upwork.
  • Write engaging captions: Although captions are meant to complement visuals, they can still play a significant role in grabbing attention and driving engagement. Craft compelling narratives, informative descriptions, or even humorous anecdotes that resonate with your target audience.
  • Develop engaging stories: Utilize Instagram Stories to showcase your writing through text overlays, creative prompts, quizzes, or even short stories. This format allows for real-time interaction with your audience and can help build a loyal following.

Content Strategy and Management

  • Offer social media management services: If you have a knack for strategy and planning, you can help businesses and individuals develop their Instagram presence. This could involve crafting content calendars, writing engaging captions, and even managing their community engagement.
  • Consult on writing for Instagram: Businesses or individuals looking to improve their Instagram writing can benefit from your expertise. You can offer consultations or workshops to share best practices and help them craft effective content.


The 20 Best Strategies To Make Money By Writing On Instagram

1. E-book Sales: Write and sell e-books on topics you’re passionate about. For example, if you’re a travel enthusiast, you could write an e-book sharing travel tips, recommendations, and personal experiences.

2. Editing or Proofreading Services: Offer editing or proofreading services to writers or businesses in need of assistance with their content.

3. Sponsored Content Creation for Brands: Collaborate with relevant brands in your niche to create sponsored content incorporating their products or services creatively.

4. Customized Stationery Products Sales: Design and sell customized stationery products such as notebooks, agendas, or cards featuring your own writings or inspirational quotes.

5. Writing Workshops or Courses: Utilize your writing expertise to organize online workshops or courses teaching creative writing techniques or content development for Instagram.

6. Exclusive Content Membership: Offer exclusive content to your followers through a paid membership, providing access to unpublished writings, writing tips, or live events.

7. Affiliate Promotion of Books or Writing Tools: Recommend books, software, or writing tools to your audience and earn commissions for each sale made through your affiliate links.

8. Participation in Literary or Writing Contests: Seek out online literary or writing contests organized by literary magazines or independent publishers, aiming to win cash prizes or publication opportunities.

9. Viral Content Creation on Instagram Reels or Stories: Create engaging and viral content in Reels or Stories format showcasing your writing skills, attracting brand collaborations or new followers.

10. Collaboration with Other Writers or Content Creators: Partner with other writers or content creators to organize joint events, write collaborative articles, or engage in cross-promotion.

11. Online Store Creation with Customized Products: Open an online store selling customized products featuring your writings, such as t-shirts, mugs, or posters.

12. Content Writing Services for Businesses: Offer content writing services to businesses needing help with social media posts, blogs, or website content.

13. Affiliate Programs Participation for Writing Platforms: Join affiliate programs of online writing platforms like Medium or Wattpad and promote them to your followers, earning commissions for new user sign-ups.

14. Podcast or YouTube Channel Creation about Writing: Launch a podcast or YouTube channel where you share writing tips, interviews with authors, and readings of your own writings, monetizing through ads or memberships.

15. Licensing of Your Writings: License the use of your writings to companies, advertising agencies, or media outlets interested in using your content in their campaigns or projects.

16. Ghostwriting Services: Offer ghostwriting services for individuals or businesses in need of content but lacking the time or skills to write it themselves.

17. Sale of Merchandise with Inspirational Quotes: Design and sell merchandise such as t-shirts, hoodies, or tote bags featuring inspirational quotes or motivational phrases you’ve written.

18. Participation in Virtual Book Fairs or Literary Events: Register to participate in virtual book fairs or literary events where you can promote and sell your books, connect with other authors, and network with publishers and literary agents.

19. Creation of an Online Course on Creative Writing: Develop and sell an online course teaching advanced creative writing techniques, practical exercises, and tips for improving writing quality, using platforms like Teachable or Udemy.

20. Creation of a Collaborative Writing Digital Magazine: Found a digital magazine where you invite other writers to contribute their works, creating a space to share different literary styles and genres, and monetizing through advertising or premium subscriptions.

If you want to delve into more detailed strategies on how to make money on Instagram, we have a list of articles that might interest you:


Beginner Strategy To Make Money By Writing

If you want to start earning money from this social network and writing is your passion, but you don’t know how to get started, I have good news. We can help you with your goals and provide you with ideas to start earning your first dollars. First, let me tell you what strategies to follow when you have no followers and you’re just starting on Instagram.

You should adopt the following habits

  • Daily posts: Publish a post or reel every day and keep your audience engaged.
  • Constant interaction: Reply to comments and messages from your first followers, creating a personal connection with them.
  • Relevant hashtags: Use hashtags like to increase the visibility of your posts.
  • Collaborations: Partner with other authors and participate in online contests and events to expand your reach.

Monetize your talent

1. Sponsored Posts
  • Identify relevant brands: Research brands that align with your writing niche and target audience. Consider companies that offer products or services your readers would genuinely find valuable.
  • Craft compelling content: Create sponsored micro-stories that seamlessly integrate the brand’s message without compromising your writing style or audience trust. Maintain a natural and engaging storytelling approach.
  • Disclose partnerships transparently: Clearly label sponsored content using hashtags like #ad or #sponsored, adhering to Instagram’s advertising guidelines.
2. Ebook Sales
  • Compile your best work: Select your most engaging and high-quality writing pieces and curate them into an ebook. Ensure the content offers value to your audience, whether it’s entertainment, education, or inspiration.
  • Publish on multiple platforms: Utilize platforms like Amazon Kindle Direct Publishing (KDP) to publish and distribute your ebook globally. Consider also selling it through your own website or other online retailers.
  • Promote your ebook effectively: Leverage your Instagram platform to promote your ebook. Utilize story features, post eye-catching visuals, and offer sneak peeks or excerpts to create excitement and drive sales.
3. Patreon
  • Offer exclusive content: Create tiers of membership with varying levels of exclusive content and benefits. This could include unpublished writings, personalized feedback on reader submissions, access to brainstorming sessions, or early access to new projects.
  • Provide value and build a community: Foster a sense of community and connection with your patrons. Respond to your community comments and messages, engage in discussions, and make them feel valued for their support. Start with attainable goals and adjust your offerings and pricing based on audience feedback and engagement.
4. Online Workshops
  • Identify your expertise: Determine the specific areas of writing where you possess valuable knowledge and experience. This could be crafting captivating plots, developing dynamic characters, or mastering specific writing styles.
  • Structure your workshop: Design a workshop curriculum that caters to your target audience’s needs. Consider offering different workshop levels (beginner, intermediate, advanced) to cater to various skill sets.
  • Utilize online platforms: Platforms like Udemy, Skillshare, or Teachable provide user-friendly tools to create, host, and deliver your online workshops, reaching a global audience.
5. Memberships
  • Curate premium content: Develop exclusive content specifically for your membership program. This could include in-depth writing tutorials, Q&A sessions, live critiques, or access to a private writing community forum.
  • Deliver value consistently: Ensure members receive consistent value for their subscription fee. Regularly update your membership content, engage in discussions, and host interactive events to keep your members engaged.
  • Promote your membership: Advertise your membership program across your Instagram platform. Utilize story call-to-actions, highlight member benefits in posts, and offer exclusive discounts or promotions for early sign-ups.

Tangible results

In the span of two years, you could achieve:

  • Over 50,000 followers on Instagram.
  • Having published 2 or more ebooks on Amazon or various platforms.
  • Generate income of $5,000 to $8,000 per month through ebook sales, Patreon, online workshops, and memberships.
  • Be recognized as an influential writer on Instagram.

The Path to Success on Instagram

It is important to remember that it is not an easy or quick path. It requires dedication, constant work and patience.

Various factors to consider

  • Niche: Some niches are more lucrative than others.
  • Monetization strategy: Combining different strategies can increase your income.
  • Audience size: A larger number of followers does not always translate into higher income.
  • Content quality: High-quality content attracts a more engaged audience that is likely to interact.

In summary, if you are passionate about writing and are willing to work hard, you can earn between $5,000 and $8,000 per month on Instagram within 1 to 2 years.

Additional tips

  • Invest in your training: Take online courses or workshops to improve your writing and marketing skills.
  • Analyze your results: Monitor your posts and use analytics tools to better understand your audience and optimize your strategy.
  • Be persistent: Don’t be discouraged if you don’t see immediate results. Success on Instagram takes time and effort.


The key to becoming a successful writer on Instagram is to combine your talent with effective marketing strategies, build an engaged community, and offer valuable content that people are willing to pay for.

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