Today, we’re going to talk about a topic that is not always easy to discuss, but one which is crucial to the success of your company – how to prevent your personal life from muddying your business reputation because, of course, none of us are perfect and the internet has made it almost impossible to hide anything. So, without further ado…
The Great Wall of Separation
First things first, you are going to want to build a Great Wall of China-esque barrier between your personal and professional lives online. This means having separate social media accounts – your business doesn’t need to see your aunt’s comments on how you’ve always been a ‘special’ child. Keep your personal accounts private, and let your business profiles do all the talking… professionally.
The Crime Clause
Now, let’s address the elephant in the room – crime. If you’ve had a brush with the law in your past, it’s like having a tattoo from your wild days – best kept under wraps. Be upfront about it in situations where it might come up, but frame it as a learning experience. After all, everyone loves a good comeback story. Oh, and if you’re having legal issues now, as well as getting the best criminal defense attorney you can afford, it might be a good idea to hire a reputation management company to assist you too!
Content Curation is Key
Curate your content like it’s an art gallery if you want your rep to be unstained. This goes for both personal and business accounts. Before you post, ask yourself, “Would I want my clients or grandma to see this?” If the answer is a cringy no, then it’s a no-go.
The Professional Persona
Develop a professional persona – think Clark Kent, minus the Superman outfit. At networking events, conferences, or any public settings where you represent your business, be the epitome of professionalism. Save the party animal for your cousin’s wedding where it belongs.
Listen Like Your Business Depends On It (Because It Does)
Pay attention to what’s being said about you and your business online. Tools like Google Alerts can be your digital ears. If there’s negative chatter about your personal life, be ready to douse those flames before they reach your business.
Apologize Like You Mean It
Messed up? It happens to the best of us. If your personal actions have cast a shadow over your business, a sincere, no-BS apology can go a long way. Address the issue head-on, apologize, and explain how you’re making things right. Transparency is the new black.
The Power of Good Deeds
Engage in some good ol’ fashioned community service or charity work – and not just for the photo ops. Genuine involvement in good causes can help build a positive personal brand that reflects well on your business.
The Trusty Advisors
Last but not least, make sure you have a team of trusty advisors or friends who aren’t afraid to tell you like it is. If they think your latest Instagram post is going to raise eyebrows among your business clientele, you better believe it will.
As you can see, whatever is going on in your personal life does not have to bring your business down, so don’t let it!