Artificial Intelligence (AI) is quickly becoming a household name and a vital business tool for countless companies around the world.
Yet, whether The Terminator is to blame or not, it’s clear that many business owners are wary of the new technology.
Today, we’ll set the record straight by showing you the first 7 ways you can implement AI in your business in 2024.
Let’s jump in…
7 ways to incorporate AI into your business
1. Customer support
If you’ve been keeping up with e-commerce trends, you might have noticed the massive increase in AI-based customer service chatbots. It’s no surprise businesses are jumping at the opportunity of cheap 24/7 customer support.
The vast majority of customer inquiries tend to be the same questions — here’s where automated responses come in. AI chatbots can handle most customer questions, offering a response in mere seconds.
Businesses that implement chatbots can focus on bigger issues without the distraction of commonplace inquiries. This also allows business owners to lower the cost and response time of their customer support.
2. Cybersecurity protections
AI advancements create plenty of powerful time-saving tools for your business. However, stronger AI isn’t always good news, as more sophisticated AI leads to more sophisticated cybercriminals.
Fight fire with fire — AI-backed cybersecurity software is your best hope for mitigating AI cyber threats in 2024. The list of cybersecurity tools grows every year, but at the least, you should implement:
- Premium antivirus software (“free” simply means you pay with your data);
- VPNs for routers and business devices (find out how do VPNs work);
- Highly secure passwords stored in a password vault;
- Multi-factor authentication (MFA) applied on all accounts.
3. E-learning software
It really doesn’t matter what industry you’re in; your greatest asset is your team. But what makes an efficient and successful team? Empower your team with the best tool available — career development and education.
Taking it a step further, bring the gift of knowledge to your employees with AI-powered e-learning software. New AI e-learning software lets you:
- Personalize courses (content, layouts, colors, etc.);
- Generate topical questionnaires;
- Adapt content for onboarding, presentations, and specialized training.
Not only that, but e-learning saves you loads on hiring — LinkedIn found that 94% of employees would stay at a company longer if it invested in their career development.
4. Content generation
Whether you’re in real estate, marketing, or e-commerce, content is a common sales tool you likely use. It can be product pages, blog posts, house descriptions, or even ads. You or your writer need to produce all this content, so why not take the help of AI?
Maybe you don’t have time to create content and can’t afford a dedicated content creator. Here’s where AI will become your best friend — various chatbots and AI writing tools optimize content generation.
Don’t just go copy-pasting out of Chat-GPT. For now, AI writing tools are an amazing aid, not only during the writing phase but for idea generation, too. However, AI cannot replace a good writer but is highly effective as a helping hand.
5. Customer experience (CX)
How do corporations stay ahead of the pack? Nowadays, one of the core uses of AI in business is to improve CX. AI is used to predict market and customer trends in order to provide better services and improve the customer’s journey.
Customer loyalty is also improved by offering a consistent quality of products and services. By being able to analyze customer sentiment and market trends, AI offers a whole new world of insights.
Especially in fast-paced industries, becoming out-of-touch with your target audience is the beginning of the end. AI helps small to large businesses in all niches stay up to date with market trends and maintain the quality and relevance of their product.
6. Immersive product previews
In the past, browsing online businesses has only been able to offer a limited preview of products. But now, AI-based image manipulation software is able to generate:
- Background removal for product shots;
- Virtual real estate tours;
- Image enhancement, compression and re-touching;
- Soon, the ability to virtually try on clothing.
How often do you abandon a purchase because you aren’t sure about some of the finer details? AI image manipulation software gives you the opportunity to present your business’s products or services in new, immersive ways.
You could be saving heaps of time on menial tasks by simply outsourcing your chores to AI. Automation helps businesses prioritize their time and efforts, leaving the repetitive tasks to AI-based bots.
Automation also helps to avoid human error, as a bot can repeat the same task in the exact same way 1000 times. Optimize your time by leaving the grunt work to AI — it’s quick and efficient and will never complain about the tasks you give it.
Is AI your next business investment?
Incorporating AI into your business has never been easier or more crucial.
Businesses that have embraced AI in various forms have already seen massive improvements in time efficiency and CX.
So, where can AI make the biggest difference in your business?