Marketing can be hard to understand, especially if you aren’t sure about your strategic approach or don’t have a detailed plan in place. So, to help you do well with your marketing campaigns, we’re going to tell you about the most common mistakes we see people make and how you can avoid them. Read on to find out more.
Not Knowing – Or Using – Your USP
One of the most common marketing mistakes made by small business owners is to try to copy what another business is doing to be successful. Even though this might seem like a good idea, there are usually a lot of similar products on the market, so you need to stand out by doing something different.
Having a USP (unique service proposition) doesn’t mean that you have to sell something that no one else has sold before, but it does mean that you need to be different enough from your competitors to reach a different customer base than they do.
Fast-food restaurants are a good example of this because they all sell pretty much the same things, but they do it in different ways to appeal to different groups. This could mean that your small business needs to change its message or image or add a new service. Small businesses like yours usually already have a USP; you just need to figure out what it is.
Trying To Do It All Yourself
Failing to outsource your marketing could be disastrous for your company. While it’s true that many owners of small businesses must wear many hats, doing so can be taxing and ultimately harmful to the company’s success.
By outsourcing your digital marketing to a company like Linx, you’ll have more time to focus on the areas of your organization where you can make the most of your efforts. The biggest benefits will come from cooperating with your agency, as described above; doing so will ensure that your internet presence is of the highest quality possible.
You can rest easy knowing that your search engine optimization (SEO), social media advertising, landing pages, and social promotions are all in good hands with the proper marketing team.
Following Every New Trend
Do you check out every new trend or strategy before you act? That could exhaust your team and make it hard for your marketing to work.
There are always new marketing ideas being developed, but trying to use all of them won’t help you. In fact, this will just be confusing for you, your team, and your customers, and that’s never a good thing.
It’s far better to stick to some of the tactics you know work and slowly try others – one by one – if you feel they would benefit your business. Or, as we mentioned above, if you have a marketing agency on board to help, you won’t have to think about this at all, and they will tell you what you should try and why it will work for you.
Ignoring Customer Feedback
Going through piles of customer feedback about your product or service can be time-consuming, but it’s an important step in making sure that your business is meeting customer needs.
If a business owner doesn’t listen to what customers have to say, they might lose customers to the competition or never get customers in the first place. You don’t have to act on all the feedback you get right away, but it’s important to be aware of it so you can use it to help you make good marketing decisions.