To grow your online sales, you need to squeeze every revenue opportunity you have. That is why implementing conversion rate optimization in your business can be the key to boosting your sales. In just a couple of tweaks you can increase the generated leads, subscribers, or sales.
CRO is all about enhancing the performance of your website to make it a great experience for visitors.
While there are complex processes CRO agencies use to increase conversion, it doesn’t mean that you can’t do it for your own website. Use these 5 steps to enhance your website’s performance and increase conversion rate.
1. Optimize your Most Running Blogs
We all know how powerful content marketing can be, and one of the most potent tools of content marketing is blogs. With the help of blogs, you can generate leads, spread awareness and convert visitors into customers. So, work on your most visited blog, optimize that, and add CTAs. publishing new blogs is a great way to attract attention, but along with that, keep updating and optimizing your older blogs that are still getting traffic.
2. Landing Page
Do you know what the most attractive part of any website is? It’s the landing page. If you get that right, you can increase your conversion rate by 2 folds. Running A/B tests on your landing page can help you improve your landing page, including its layout, features, and design, in a big time.
For example, which sounds better?
- Health Insurance can save lives
- 32% off on health insurance, so let’s save a life today!
B will successfully lure more clients in than A, and that’s a fact. But without testing, you won’t know.
3. Add Lead Flows
The drop-down banner, slide-in box and pop-up message are all known as lead flows; they are designed to offer value, information and discounts to get the customers to sign up and purchase products and services. Along with CTAs on blogs, place these lead flows strategically across the website to enhance the conversion rate.
4. Automated Workflows
Automated workflows can enable your team to follow potential leads efficiently. For example, abandoned cart emails have a high open rate because, at one point, the customer was interested in the said product. So, by sending an abandoned cart email, you are sending them a gentle reminder. These are very successful in increasing sales.
5. Live Chat Software
The live chat option is highly successful and efficient. With that, you can help the customer right away, removing confusion before buying. An indecisive customer has a high chance of leaving the landing page without buying anything. With the live chat option, you can be there at high-traffic times to assist the customer.
Conversion rates take time and effort to increase; they also need constant testing and improvement to show results.
