Social media has become an increasingly popular avenue for people to communicate with each other over the last decade or so. That will, of course, lead to people trying to monetize their social media presence. Platforms like TikTok allow for sharing of videos. However, did you know you can make money from TikTok? In this article, we will explore TikTok ambassadors, TikTok influencers, and ways to turn a profit.
Making Money from TikTok
People often ask, how can they make money from TikTok. As it turns out, there are many ways creators monetize TikTok. We will explore some of the more common ways for you to make money using the social media platform.
First off, exactly how much do creators make on TikTok?
It can be difficult to say exactly how much a creator makes. However, content creators who have 100,000 followers or more can get paid $200-$1,000 a month. Creators with 1 million or more followers can get paid $1,000-$5,000+ a month. According to researchers, TikTok stars can make up to $1M per post!
Ways TikTokers Make Money
Going Live
TikTok users can purchase “coins” and give them to a creator in order to thank the creator for going live. Through your TikTok account you can purchase 100 coins for $0.99 or more at varying prices. Once the creator has collected a certain number of coins they can exchange the coins for real money via PayPal.
Brand Deals and Influencer Marketing
Brands are always looking for people with large followings and often choose to partner with an influencer. A successful brand partnership estimates earnings at about $50,000-$100,000 per post.
Selling Merch
Another great way to make money on TikTok is to sell merch (merchandise). There are some things to consider when selling merchandise.
- Think of an item or design concept
Selling merch can start as a passion or hobby and grow into something larger. You can try out your design on t-shirts, mugs, hats, etc. Make sure you’re creating your own work and follow any trademark or copyright rules.
- Focus on a design
Before getting too carried away with a design, ask yourself:
- What type of items will the design be on?
- What colors are appropriate?
- Will you need a light and a dark option?
- Do the items match the wants and needs of your target audience?
- Ask for feedback
Always ask your customers for feedback on your product. Make sure you give them a place to write a review. If you’re getting a lot of negative reviews, it’s worth trying to figure out what the issue is and how you can best resolve it.
TikTok Creator Fund
The TikTok Creator fund is a way creators can receive funds based on a variety of factors from their videos. This fund is a way for TikTok to show appreciation to creators by rewarding them for their videos and creativity.
TikTok Influencers
An influencer is someone who promotes a business or product through a community, a social media outlet, a consumer group, or an industry or organization. They introduce new customers to the brand by sharing brand content, writing reviews, and interacting with consumers about the brand.
Becoming an Influencer
Blogging
One way to become an influencer is to blog regularly. Your blog needs to be relevant, original, and engaging. A blog will build a community through interested readers.
Build an Online Community
If you want to be an influencer, then you need to have a large following. You can do this by reading and commenting on others’ social media posts. You should be making connections whenever and wherever possible.
Do Your Homework
Lastly, influencers must be reliable and credible. It’s important to research products and your audience. By better understanding your audience, you’ll have a better idea of what content to share that is influential.
Benefits of TikTok Influencers
TikTok is Dominating Social Media
TikTok is unique in that it’s solely a video platform and designed for mobile. Captions are short and often unnecessary on TikTok. During the pandemic, people have had more time to browse the internet and TiKTok became a popular place for entertainment. TikTok’s algorithm knows users extremely well and shows the perfect content to each user.
You Can Quickly Become Popular on TikTok
It’s easy to quickly grow a large following on TikTok. Because of TikTok’s algorithm you can get your videos in front of many people on day one. TikTok users tend to post about their passions and things they enjoy. This makes it easy to connect with people who want to see their content.
Influencers are Popular on TikTok
Many influencers find TikTok a great platform to grow their following. TikTok allows you to link your other social media accounts such as Instagram and YouTube. This makes it easy for influencers to direct their followers from those platforms to TikTok. Brands are taking advantage of TikTok influencer campaigns to find the perfect influencer to partner with. By working with influencers who have a distinct style, they can create impressive-looking videos that capture viewers’ attention.
You Can Create Authentic Connections With Your Audience
A TikTok influencer can make great connections with people. The more people feel connected to someone, the more likely they are to trust them. Influencers on TikTok can build trust quickly and their followers will be excited to see brands and products they are promoting.
TikTok Brand Ambassadors
A brand ambassador is someone who is hired by an organization to represent the brand positively and help market to new audiences. They help to increase brand awareness and sales.
How to Contact TikTok Brand Ambassadors
TikTok Creator Marketplace
Creators and brands can easily collaborate through the TikTok Creator Marketplace. You can browse through a variety of TikTok users to see which creators match your brand. The TikTok Marketplace will help you connect with them.
Add Hashtags to Your Favorites
Many TikTokers add hashtags to describe their posts. You can use hashtags to find ambassadors who align with your brand.
Engage Potential Ambassadors
You can also engage and build relationships with TikTokers in the comments. When you interact with potential ambassadors, be sure to add personality and let them know why they’d be a good fit for your brand. First impressions matter!
Search Other Social Media Platforms
TikTok users generally have their other social media accounts linked to their bio. You’ll often find that they’ve shared one of their TikToks to Instagram or Twitter. Once you’ve searched their other social media accounts, you can find out their interests and how partnering with them would be beneficial to your brand.
Utilize Other Services to Connect You
If all else fails, you can use an influencer marketing management platform to help you. These platforms help brands scale their influencer marketing efforts.
TikTok is essential today. It’s a great place to build new connections and make money at the same time.
