Instagram not only allows you to share special moments with friends and family, but it has also become a growing giant with unlimited potential for growth and earnings.
With over 2.5 billion monthly active users, Instagram has positioned itself as one of the most popular social networks in the world. Surpassing Facebook and Twitter in terms of engagement.
This exponential growth represents an opportunity. Not only for brands but also for users looking to turn their passion into a profitable business.
Here are some data that will surprise you:
- More than 95 million photos and videos are shared on Instagram every day.
- 70% of Instagram users are under 35 years old.
- 80% of Instagram users follow at least one business.
- 60% of Instagram users have discovered a new product or service on the platform.
These figures not only demonstrate the magnitude of the potential audience you can reach on Instagram but also the power the platform has to influence consumers’ purchasing decisions.
How Much do Influencers Make per Post?
Have you ever wondered how much an influencer earns on Instagram? You’re certainly not alone. What has always been a mystery, we will uncover here today so you can put your doubts to rest.
The reality is that the ability to generate income on Instagram largely depends on the number of followers each influencer has. Therefore, we will now break down the average income of each influencer depending on their size and reach.
We’ve been able to access this information thanks to HypeAuditor, which conducted its first-ever Influencer Income Survey with a sample size of 1,865 Instagram creators to uncover their earning methods, income levels, and workflow secrets.
On average, influencers make $2,970 per month through their Instagram accounts.
We observe that with just between 1k and 10k followers, it’s possible to achieve monthly earnings of $1,420. The correlation between followers and income is positive, meaning that more followers result in higher earnings. With an account of over 1 million followers, one can reach $15,356 per month.
What percentage of influencers earn money depending on the size of their account?
It’s clear that the more followers you have, the more possibilities there are to generate income. Therefore, the lowest percentage is found in influencer accounts with 1k to 10k followers, accounting for approximately 23%.
The highest percentage is found in accounts with 500k to 1M followers, accounting for approximately 69%.
What is their Main Source of Income?
The main source of income refers to promotions agreed upon with brands to advertise products or services, accounting for approximately 40%. The second largest source of income is from promoting their own products created by these influencers. When promoted on Instagram, followers become interested in the specific product and make purchases, constituting about 22% of the total.
The third most important source is affiliate programs, where influencers share URLs leading to websites promoting products, and each time a follower buys a product, the influencer earns a commission, making up approximately 15%. Together, these three sources of income represent 77% of the total.
In which category do influencers make the most money?
We can observe how the category that gives the most money to influencers is animals, followed by business, fitness, family, beauty… This graph gives us an idea of which niches are the most profitable for generating income on Instagram.
Who are the Top Instagram Earners in 2024?
Have you ever wondered how much money those influencers you follow with their fabulous lives make? Well, I’m bringing you a list that will leave you speechless!
Here is the top 10 influencers who earn the most per post on Instagram, according to HypeAuditor.
Check out the table and find out who are the kings and queens of influencer marketing in 2024.
| Rank | Influencer | Average Earnings per Post (USD) | Niche | Followers (Millions) |
|---|---|---|---|---|
| 1 | Kylie Jenner | $1,494,000 | Cosmetics, Fashion, Reality TV | 365 |
| 2 | Cristiano Ronaldo | $1,482,000 | Football, Sports | 475 |
| 3 | Lionel Messi | $1,221,000 | Football, Sports | 357 |
| 4 | Selena Gomez | $1,079,000 | Music, Acting, Beauty | 341 |
| 5 | Dwayne “The Rock” Johnson | $1,048,000 | Movies, Acting, Fitness | 329 |
| 6 | Ariana Grande | $1,040,000 | Music, Fashion, Beauty | 328 |
| 7 | Kim Kardashian | $1,022,000 | Reality TV, Fashion, Business | 326 |
| 8 | Kendall Jenner | $982,000 | Fashion, Modeling | 246 |
| 9 | Justin Bieber | $966,000 | Music, Fashion | 274 |
| 10 | Neymar Jr. | $948,000 | Football, Sports | 177 |
Conclusion
This article reveals that while there are influencers with millions of followers generating significant income on Instagram. There are also opportunities for ordinary individuals with more modest audiences. The key is to understand your niche, build an authentic relationship with your audience, and diversify your income streams. With dedication, creativity, and consistency, even an ordinary person can harness the income potential of Instagram and turn their passion into a sustainable source of income.
