We know that when you own a business it’s not possible to have a relationship with every single one of your customers. Well, unless you only have six customers or so, but that is highly unlikely. But, there are going to be some massively high-paying clients who purchase and use your services more often than other people.
These are some of the customers and clients that you need to work on building strong relationships with, and sometimes that means doing something a little extra. Keep reading if you would like to find out more about this.
Spend Time Getting To Know Them
First, you should spend time getting to know them. Find out what they like and what they don’t like. Ask about their family and tell them about yours in return. You really want to build a solid foundation here, and this means that you need to know more about them than why they want to use your service. If you take the time to get to know them, we guarantee that you are going to come across a wide range of people, and you’re not going to be sorry that you did it.
Make time to get to know these people, and then you can use this to market to them better. Who knows, you might make a friend for life?
Take Long-Time Clients Out
Have you thought about taking any of your long-time clients out? For example, you can take them to a fancy restaurant to let them know you appreciate them rather than just sending a fruit basket. You might even want to take them somewhere where they play restaurant games if you are hoping for a more relaxed vibe. Just show them who you are, show them that you appreciate them and so much more. It’s the way that this makes the client feel that makes it all worth it, so keep that in mind.
Actually Provide Stellar Customer Service
Through all of this, you must remain able to provide a stellar level of customer service to your customers. Studies have shown that people are more likely to stick with a business if their customer service is fantastic, even if the price is a little higher.
This tells you all that you need to know about the importance of customer service, so keep this up. The quickest way to lose your customers is to start underperforming, acting like you don’t care and generally not measuring up to the previous standard that you have set. Take your time, they would rather you got it right a little slower, than wrong really fast.
Hopefully, you have found this article helpful, and can now see some of the things that you can do in order to take that extra leap when trying to build customer relationships. Sometimes it just means going that extra mile to ensure that they are happy and comfortable, and that’s not too much to ask! We wish you the very best of luck, and hope that you manage to cultivate the very best relationships with your clients.
