Post pandemic, youtube made an immense impact on the entire world in its several years of existence. The first video launched by YouTube was on April 24, 2005; no one expected that a video-making platform would earn 2.6 billion active users.
But after TikTok hit 700 million users in 2020, it became a strong competitor to Youtube. We can easily remark that both the tech giants give ample opportunity to transform the average joes into renowned celebs and millions in a year.
Youtube vs TikTok
In this article, we will look at which leading platform is the ideal choice to reach the targeted audience and earn name, fame, and wealth.
Youtube Statistics
Youtube has gained second position among the most visited sites in the U.S.
There are more than 1 billion content-watching hours as reported regularly. It even claims to have 2 billion active viewers monthly, and indeed, more than 30 million users use to watch YouTube regularly.
All the credit goes to user-generated content. YouTube comes for free. Only with a few ads and some sponsored videos to irritate you. If in case you don’t have YouTube Premium.
Youtube is a platform that generally showcases ASMR, reels, music videos, and engaging videos for people worldwide. Content creators don’t face limits, and their creativity knows no bounds on YouTube. Because YouTube provides them the liberty and flexibility to do so. Just with a few strict exceptions that violate the rules.
YouTube has always been regarded as the most popular platform for watching online content for a single reason, and about 90% of digital audiences watch YouTube. According to a survey, more than 500 hours of videos are uploaded regularly every day, and more than 1 billion videos are watched daily. Surprisingly, more than 20,000 YouTubers have 1 million followers.
TikTok Statistics
But again, let’s cast some light on the emerging giant TikTok! Though it might not be as big as YouTube, it has more than 1 billion users. This extremely engaging app has been downloaded more than 2.6 million times worldwide.
In September, TikTok grew more than 31 percent from August and landed at 3.81 million on the App Store and Google Play Store. This beat YouTube, which had 3.53 million first-time installs.
It has been noticed that TikTok’s initials were rising every year by 237% from 1.13 million in October 2017.
As people continue to flood TikTok, the app is giving tough competition to some of the leading apps in the play store chart.
TikTok claims to have more than 138 million active users. When the app was first initiated in the international market, it took the place of the most popular app in multiple countries. The videos on TikTok are more do-it-yourself videos.
TikTok is more of a creative platform where you are provided the opportunity to project your creativity. Make any changes and personalize them according to your preference and choice. TikTok became popular when mass realized that they could create video memes according to their taste and viral trends. More than 2 billion downloads have already taken place.
Simplistic videos have gained widespread popularity, and it seems people can’t have enough of this trend. TikTok videos are also as easy as youtube, and they can easily be made just with the guidance and usage of new video editing apps.
YouTube and TikTok are both platforms that are constantly competing for attention.
As you scroll through the content, you will eventually discover immense differences among them; although they may look similar, there are many differences. So which of the two benefits you as a viewer by entertaining you and constantly providing you with high-quality content and videos?
The Main Differences Between Youtube And Tiktok
TikTok and Youtube are the two leading apps that enable people to share self-made videos with large and detailed content and a huge fan base. TikTok is nothing but the international version of the Chinese app Douyin.
On the other hand, YouTube was initiated by Chad Hurley, Steve Chen, and Jawed Karin in 2005 and was later overtaken by Google.
Now let us delve deeper and find out who shall surpass the test. YouTube or TikTok. First, let’s share our views about these two competing apps. They may be similar in numerous ways but are also different at multiple points.
Let’s find out how.
#1 Watch-Time and Videos
One of the bigger differences between YouTube and TikTok is their video duration. The videos made on TikTok are limited to a duration of 60m seconds for each video. Whereas the videos made on YouTube don’t have any time limit. They can be of any duration. There are moments when the users find it extremely difficult to manage their entire content in that single-minute video.
On the other hand, YouTube provides its creators with the longest durations to create a video. It simply means that the content creators have ample time and scope to project their skills and creativity. Creators can create content of 15 minutes, whereas verified creators have no time limit; they can make videos of any duration.
#2 Target Audience
To decide which of the online platforms is better, you should first break down its audience. The larger part of the population resonated with TikTok, almost people of all age groups watch TikTok, but if you analyze it deeper, you will find that it specifically targets the age group of 16 to 24.
It has become quite popular amongst Generation Z. About 60% of its targeted audience comes under the age group of 16. But when YouTube has considered it has more than 2 billion users, amongst which 44% are female and 57% are male.
#3 Quality Of Content
YouTubers often argue that the reels that the TikTokers make are a waste and have no effective content with them. YouTubers often complain that TikTokers make a lot of money by making useless videos.
But for YouTubers, making a video is a bit hectic and strenuous. They must spend long hours making useful content and researching productive matters. Then they have to spend long hours video editing to make them watchable to their viewers.
It is frequently noticed that the videos generated by YouTube are informational, whereas the video on TikTok is hard to grasp as they come in a very short duration.
For most viewers, the greater range of content YouTube provides leads to a satisfying experience on the platform. You’re not limited to a particular content with a specific time limit. Rather, you have the opportunity to explore the platform and its contents according to your choice in different time lengths.
#4 Users Demographics and Geo Distribution
The user base of TikTok is ever-expanding, with a worldwide audience. It has recorded a million users from all around the globe. It targets most of the audience from China, France, and the UK. When YouTubers and TikTok are compared, it is evident that Youtube serves a bigger democracy. According to a survey, it is seen that almost 85% of teens are regular and faithful users of YouTube.
A large number of adult populations worldwide who are below 65 are regular YouTube watchers. There are also localized versions of YouTube that are almost widespread in over 80 languages. India is one of the highest numbers of users who watch YouTube regularly.
#5 Which Can You Monetize More?
One common thing between YouTubers and TikTokers is that both are finding ways to make some extra cash. In one of the articles, we have researched that the top paid TiikTokers are paid between $100,000 and $250,000 for creating brand content per post, making around $5000000.
The influencer marketing hub specifies the real rates that an advertiser pays YouTubers, which might range anywhere from 10 cents and 3-0 cents per view.
It can be said that, on average, a YouTube channel earns $18 for every 1000 ads. It doesn’t matter if you have a large or a small fan base for your channel.
Several marketing brands look for fresh YouTube marketing opportunities; here is theriac re creators looking for ways to earn some extra cash. To earns opportunities through affiliate marketing and promotion—ads and links connected to the product.
Making tutorials in detail and having honest reviews is the same for TikTokers. They follow similar affiliate marketing strategies. It is the brand that frequently sponsors TikToker to promote its products and services and unboxings.
#6 Ad Formats Used By Both Youtube And Tiktok
Here are some of the most engaging formats followed by both the TikTokers and the YouTubers.
When we discuss TikTok, the creators can easily make and market various formats and ad types, such as:
- In-Feed Ads
- Branded Effects
- Top View Ads
- Brand Takeover
- Branded Hashtags
YouTube: When we are talking about YouTube and its business strategies. Youtube is recognized for its various ad types. Such as:
- Bumper ads
- Masthead ads
- Skippable in-stream ads
- Non-skippable in-stream ads
- Video recovery
#7 Music Rights Used In Both Platforms
Using background music is very popular on both online platforms and is a popular method of editing that almost all content creators frequently use. TikTok provides the benefit of attaching popular music and songs to the content creators and allowing them to make their videos engaging. Popular artists’ music and songs are very popular amongst TikTok users.
There are no limitations when it comes to TikTok. Creators have limitless scope to showcase their talents. They even don’t have to be worried about copyright infringement. But when we discuss YouTube, we often see that theriac are a lot more limitations and restrictions that are imposed on YouTubers prior they upload any music or song, especially if they belong to some other artists; the creators must make sure that they are royalty free or take necessary permission from the original artist.
The younger and refreshed version of TikTok seems to be a more effortless experience. This platform is indeed more seamless. The design adapted by TikTok is quite different from other platforms.
And it almost replicated a TV-like experience. The videos usually continuously play, and all that you need to do is to continuously play them and keep on swiping them to find something different.
Final Remarks
The content creators often seem to forecast that TikTok will become more popular than YouTube in the days to come. It might be recognized more as a video-sharing platform than it already is. But we must also remember that the platform YouTube is much more dynamic and undergoes changes frequently.
At the same time, it educates the audience with informative, educational, funny, and professional videos, which is in no comparison with TikTok. And very truly speaking, TikTok can never compete with it.
It hardly matters which online platform you choose to showcase your talent and creativity. The debate is everlasting on YouTube or TikTok, but when it comes to your unique style and creativity, it hardly matters which platform you choose. As long as your content is a honeypot for your targeted audience, you will always attract them.
Now that you know which platform is better for audiences, you can easily commit yourself to becoming an aspiring YouTube or TikTok ninja and master any of the above platforms. It is certainly you that gets to decide what you want to become.
