When it comes to starting a business, there are so many different things to consider at the very outset and there are so many small decisions that can have an influence on your business much further down the line, so it’s important to get it right. Choosing an impactful name for your business is one of those things that may seem insignificant at the very beginning, but a well-crafted business name should encapsulate the essence of your brand and leave a lasting impression on your target audience, which is no mean feat. So what are the best strategies to find the right name for your business?
Understand Your Brand Identity
Before you dive into the realm of business names, you should take one step back and thoroughly understand the personality of your business. Look at those things like your values, mission, and USP (unique selling point), which you can learn more about at MindTools.com. Your business needs to reflect these aspects which will result in a far more cohesive and authentic brand image, which then makes the act of choosing a name effortless.
Checking Domain Availability
Having an excellent online presence is critical, and therefore you need to ensure that the business name that you choose also has an available domain. You can’t just make the assumption that if the business name is not taken the domain will be free for you to acquire. There are a number of ways to check, of course, beyond a traditional Google. You could try out Squadhelp.com, which can provide insights into domain and business name availability which will simplify the task.
Understand Your Target Audience
One of the best ways to resonate with your audience is to choose a name that establishes an instant connection. When you understand your mission values and USP, you also need to look at your target demographic and what appeals to them. A name that will speak directly to your audience’s needs and aspirations is going to foster a far better bond between yourself and your customer, which will inspire trust.
Memorability
Because there are so many different names out there looking to become a unique aspect of a certain part of the industry, you need to look for simplicity in terms. There is no point in opting for obscure complex terms because this is going to be more challenging for your audience. There are plenty of tools out there that can test the memorability of your chosen names, but it’s always about this very basic acronym: KISS (Keep It Simple, Stupid), and this is something we should always remember to keep at the back of our minds. There’s always the temptation to go further and be more complex, but as our business progresses, we need to make things simpler, as this will be easier to achieve.
Getting Feedback
Feedback is one of those things that we should all seek out. This is particularly true for small businesses looking to make some substantial impact at the very outset. We can all ask ourselves, “What’s in a name?” When it comes to naming your business, in fact, choosing the right name can do a lot.
