Do you feel as though you are currently spending far too much on your business packaging? If so then you need to do something about this as soon as possible. Although you do need to make sure that your products are packaged well, you also need to make sure that you aren’t throwing money down the drain by spending money on things that don’t matter. If you want to make a positive change then take a look below.
Not Using Fillers
One of the main things you need to do is ensure that you are using fillers. If you are shipping out delicate items but your customers are finding that they are arriving shattered into a million pieces then you need to do something about this. Make sure that you are avoiding all of this by investing in fillers. Fragile items need a little more TLC during shipping, whether it is bubble wrap or even packaging peanuts. This makes sure that your products are always going to arrive in the best condition possible.
Overpacking
Another critical mistake is overpacking. At the end of the day, your packaging can only take so much. If you stuff your boxes full of products then this will cause them to give way during transit and you may also find that your products end up rubbing or banging against each other. If you want to do something about this then make sure that you are only ever putting the right amount of product in each box. You might also want to try and invest in custom packaging as this is a great way for you to make sure that you are always using the right box for the right product while cutting down on costs overall. If you don’t know where to start then searching on the internet for packaging manufacturers near me is often the way to go.
Labeling Errors
Your product label is like a miniature billboard that shouts your brand while convincing people that they should buy from you. If you have a labeling error then this can turn your customers away from your brand and you may also find that it ends up putting your company in a bad light. If you want to do something about this then make sure that you are always printing accurate labels with quality images. If you can do this and if you can showcase your attention to detail then this will help you to protect your business while putting you over your competition.
Poor Design
Another mistake you need to watch out for making would be poor design and branding. You really do want packaging that pops, rather than flops. Generic boxes that come with bland or inconsistent branding are a major downfall for your brand, so make sure that you’re always investing in strong packaging so you can make sure that your product is always safe and standing out from the crowd for all of the right reasons. Things like this can make a major difference.
