It’s easy to think of any business as a static entity, a brand ready to serve when requested. But the truth is that businesses are dynamic enterprises, machines that must be maintained to keep going. After all, without direct decision-making, the efforts of your entire workforce, and consistent revenue coming in, your business is unlikely to continue.
In other words, a business must be present, active, relevant, and here now instead of a dead entity that only reacts.
Keeping your business present and relevant is an essential component of good marketing. Even the largest companies make efforts towards this. For example, you most likely know that Coca-Cola is one of the most popular brands on the planet, but you still see advertisements in football stadiums, you still see Christmas advertising, and you still see a rotating set of flavors or new products to inspire interest.
The Coca-Cola Company never takes its market share for granted, and is always performing outreach to ensure “I’ll have a Coke, please” is one of the foremost requests you make in any cafe or restaurant.
But how can you apply this insight to your own marketing outreach? In this post, we’ll discuss that and more:
Remain Attentive & Authoritative
It’s healthy to be referred to for knowledge about your product, service, or wider industry you serve. It’s why so many companies are constructing blogs dedicated to answering questions post-by-post. Some even use roofer marketing services to pen and deliver rotating emails, allowing the newsletter to showcase that week’s tips or showcase promotions they have on offer.
Offering this information with care, updating your social media channels, and really curating a portfolio of good content can make a profound difference in why people return to you. If you have your audiences’ ear, you have better, ethical access to their wallets.
Get Involved In Industry Events
Sure, it costs money, time and perhaps even your creative energies to head to local industry events, or to run stalls there. But the truth is that local events celebrating your industry can make a big difference in terms of your networking potential, and how “present” you’re seen in the local community and industry you serve.
It might be that you can expand your brand image, learn the new trends in your industry, and even curate business connections thanks to this effort. On top of that, you get to showcase what you have to offer, be that talking at a trade show to announce a product, or demonstrating a new service you have on offer.
Wear New Clothes
Over time, branding can get stale. You may notice that the app icons for many services you use via your smartphone are updated over time, even if it’s only incrementally to make colors richer and the logo design simpler.
It can be worthwhile to consider how your own branding may benefit from this, even if that means using a higher-quality and more readable font on your website. Update your styling to be present, as if a brand ready to serve 2023, not wedded to your origins at the start of the decade.
A refresh looks interesting and inspires possible users to see what you have on offer.
With this advice, you’re sure to keep your business present and relevant.
