As an entrepreneur, you likely have a lot on your plate. In addition to being the face of your company, you may be expected to handle various tasks as well. For example, hosting events for your new business — an official launch party or a smaller get-together with friends — may not seem like it falls under your responsibilities as CEO. However, in this case, thinking outside the box can help you take things to the next level and give your venture the exposure it needs to succeed.
Whether you’re planning on throwing a private invite-only party or hosting an outdoor event open to the public, these tips will help you plan and execute a successful outdoor launch party that gets people talking about your business and signing up as customers.
Ensuring Safe Travel for Guests After Consuming Alcohol
When hosting an outdoor launch party for your new business, it’s imperative to consider the safety of your guests, especially regarding alcohol consumption. If alcohol is part of your event, ensure you provide options for guests to travel safely back home. Encouraging the use of designated drivers, arranging for ride-sharing services, or even providing accommodations for overnight stays can significantly reduce the risk of drunk driving incidents. It’s also wise to be informed about legal implications; consulting with a DWI Defense Attorney can offer insights into responsible hosting and the importance of preventing DUI situations.
Build Buzz Before Your Launch Party
As the adage goes, no one will come if you don’t invite them. So if you want to host a successful event, the first step is to get the word out. You want to build buzz around your launch party long before the date of your event so that people will want to attend.
To build buzz around your event, you must promote it to as many people as possible. Keep in mind that you want to actively promote your event for a few months before your launch party. Once you get within about two months of your launch party, people will start to expect it, and you’ll have to work harder to earn their attention and get them excited.
Find the Right Location
Depending on the launch party you’re hosting, and how many people you expect to attend, you may want to consider renting a space instead of hosting it outdoors or at someone’s house. When hosting an outdoor event, remember that the weather in your area will likely play a significant role in the success of your party. Suit the location to the business you’re trying to launch successfully; this way, attendees are more likely to use your business, as they already know what to expect.
Hire a Professional Photographer
Not only will hiring a photographer make you feel less responsible for snapping pictures throughout the party, but photos can be beneficial in the long run. For example, you can use the photos from your launch party to create posts on social media, print them out and add them to your storefront or even use them in your newsletter.
Choose the Right Decor
Depending on the event you’re hosting, the decor at your launch party may be minimal or a major focal point. Hiring graffiti artists can give your party some wow factor. If you’re hosting a private event, you can choose the decor yourself; if you’re hosting an outdoor launch party, you may have to work with the environment you’re given. If you’re hosting your event outdoors, the only thing you need to worry about is the weather. Remember to stay hydrated and safe during your event.
Host the Party!
Now that you’ve built buzz, found a great venue and planned out all the event details, it’s time to host your launch party. Again, remember to keep an eye on the forecast and ensure you’re prepared to host an indoor event if the weather demands it.
Once your guests arrive, ensure you’re welcoming and gracious to everyone who attends the event and thank them for coming. You want to ensure your guests feel comfortable and have a good time at your event.
Once your launch party is over, you can breathe a sigh of relief. Your guests will go home with lasting memories of your event and will likely become lifelong customers. Now it’s time to sit back and wait for the buzz from your launch party to go viral and drive customers to your door.
