Social media feeds promise a lot to the modern small business. Facebook, Instagram, TikTok, X – they’re all useful in a variety of ways, most especially because your audience is already collected there. Put your posts in the same place and you become much easier to follow and engage with, which often leads to increased visibility and sales!
But there are more benefits to a social media feed than just that. If you’re a business owner who wants to get as much out of your social media campaign as possible, it’s time to take a holistic view to get a taste of extra benefits like these.
The Chance for Influencer Collaboration
You’re not the only one able to champion your brand on social media. If you want to, you can also collaborate with influencers in the same niche, which will allow you to bring your product to a bigger audience. Of course, you’ll have to target the influencers carefully, and make sure they’re open to offers like yours, but that’s nothing a little bit of research can’t fix.
Influencers can then make a fully in depth post about your product and show it to their thousands of followers, all of whom are going to be interested in what they have to say. That’s why targeting an influencer based on follower engagement is much better for your brand outreach than simply looking at numbers!
Your Content Can Be Reused
And expanded on! Any content you post to your social media feed can be reused, repurposed, and made more valuable to the user through edits, additions, and different placements across the internet. It won’t even take much effort to do so!
Indeed, you can use social mirroring tactics to get the post onto your website in an eye-catching way, or use it as the clickable link for your PPC ads, increasing its reach in exactly the same format.
You can then think about changing its content form; short form content is always best followed up by something long form, to give the viewer something to sink their teeth into. This could mean a social media post becomes a blog, with a link to the longer piece posted exactly where your audience is going to see it.
You Can Keep a Closer Eye on Competitors
Your competitors are all going to be on social media, but that can be a good thing for you. Why? Because there’s a lot going on behind closed doors, and social media encourages us to be more relaxed about sharing that kind of information.
You can get up close and personal with your competitors when they have a social feed, keeping an eye on their significant developments, and then seeing how your own efforts measure up.
A social media feed has more than one big benefit. Make sure you’re investing in tips and tricks like these to get the most out of your online presence. The more you put in, the more you get out!
