In an ever-growing and overly saturated field of consumerism, you need to seal the deal and ensure your brand stands above the rest while people are on the go. The greatest tool you have is to get your company’s content onto those little devices that everyone has in their hands, bags, or pockets at all times. Call it a mobile, cellphone, smartphone, or just a phone – however you identify those little portable computers, they are the way to introduce your company’s offerings into the minds of those who carry them along as they go about their day. Continue reading to learn how to get your brand at the forefront of consumer’s eyes.
Make it Mobile Friendly
Have you ever opened a website on your mobile only to find that nothing about it is simple? From the overall interface to the text overlapping and the endless scrolling to get to the bottom, or side, of the page, it can be off-putting. Now, ask yourself if you stayed on the site or left for a competitor with a put-together website optimised for mobile use. You probably moved on very quickly.
You do not want your company’s website to succumb to such problems, which is why using Mobile Web is the perfect solution to ensuring your website is mobile user-friendly. When people want to research something online, they no longer wait until they get home or hop into an internet cafe. There is no point. They simply tap a few keystrokes, and the world is at their fingertips.
To make the process stress-free for everyone, any mobile-friendly website should be clean, clear, and easy to navigate. Just because your website is optimised for mobile use does not mean it is perfect, yet. Take note of where the menu is located and whether or not it is accessible from each page on the website. Spend some time moving around your company’s website so you understand how it works on a small screen.
Another important point to note is that not everyone has the same abilities. This is why it is imperative that you take proactive steps to incorporate navigation tools for all web users. Watch this video to learn a quick and easy way to help your website become compliant with the Equality Act 2010.
Leverage Social Media
Circling back to the ever-present mobile – since everyone seems to have one and there are growing statistics that show people are using them to shop and conduct online business more than with other devices, such as laptops and tablets, you need to be there, too.
Create company profiles on social media platforms that resonate with your brand and message. If you think your core demographic skews younger, away from Facebook, for example, consider that demographic lines, as well as interests and characteristics, tend to blur across categories. It may be in your best interest to create a profile in other areas to reach more consumers.
The way to hit marketing gold is to create one overall piece of content for multiple platforms and then alter it to better engage the specific demographic of users on the respective platforms. To illustrate, you can draft a script for a TikTok video that uses younger-leaning vernacular and descriptions. Instead of recreating the proverbial wheel, use the same script to make an Instagram Reel or Facebook video, but swap out some of the wording for something that older generations will understand and appreciate. The same goes for photos, filters, and stickers. Use the same photo for all the platforms, but change the editing process for each platform to hit your target market.
Ensure your platforms are monitored with a tech-savvy and empathetic employee. You want someone who will nurture relationships, nudge people toward your products and services, and pique their interest in what you have to offer. This person also needs common sense and astute business acumen to put out fires and finesse angry, yet invisible, users online before it gets out of control.
If you do not have anyone on staff with these characteristics and skill sets, consider outsourcing this all-important role. Your company’s reputation is essential in this fast-paced digital world that is ever-evolving but always on.
Work with professionals to create a better mobile web user experience. Your customers will appreciate the seamless navigation tools and eye-catching aesthetics. Pay attention to social media platforms and generate content to get noticed and maintain that positive trajectory. Everyone is on their mobile. Your company needs to be there, too.
