One of the most important aspects of marketing your business is ensuring that you’re able to stand out from your competitors. That’s not always easy, but a distinct brand voice can make it a lot easier. Here, we’re going to look at the various elements that make up your brand voice, why you should consider thinking about them a little more deeply, and how they can help you ensure that you’re business something truly unique and better able to reach your audience in a way that your competitors simply are not.
A clear message
First of all, you want to make sure that your brand has a message that is not only specific to your mission and your values, but specific to your audience as well. Developing a keen sense of who you’re talking to, especially through techniques like creating your ideal customer profile, and then developing a unique selling point and brand identifiers that line you up with that customer is an effective way to come up with a message that is specific and compelling.
Being too broad in your appeal can dilute your message, so you should start specific, and from there find ways to communicate that message to your different target audiences.
A compelling vision
A strong vision for how your brand is communicated and the market that it leaves on your audience is always better than trying to play it too safe. Swinging right out the gate with a major marketing splash, such as with the help of a video production company, can make sure that you make a strong and lasting first impression with your audience.
Meet our team of video marketing experts who can bring the creative spark to the specificity of your message and see if you can’t make the brand introduction that gets stuck in the head of your audience. Don’t be afraid to be bold and be unique, while still being clear in communicating what your business is about.
Consistency of branding
While also finding the most effective, emotive, and convincing ways to get your message in the hands of your customers, you have to make sure that your brand voice feels authentic, as well. One of the best ways to do that is to make sure that you’re not switching it up with every new video, post, image, or other piece of media.
To that end, one of the most effective tools you can create and use is the brand bible. This is the style guide that your branding follows, allowing you to set in stone the tone, typography, visuals, word choices, and more, that you want associated with your brand. Giving this to future marketing teams you work with can ensure that they help you reinforce and grow your brand voice, rather than make it inconsistent.
With the tips above, you can ensure that your brand is able to find its own voice, to cut through the noise, and to really reach your audience. It’s not easy to stand out, but when you make the effort, the rewards are more than worth it.
