Starting a business from the ground up is a monumental task. You have to raise the necessary capital to make it work, build a customer base, expand your network, and get your name out there. In the early stages, you’ll have to wear many hats and learn a whole new range of different skills. It’s unlikely you’ll have the budget to employ a whole team of dedicated employees, so in addition to running the company, you’ll also be in charge of sales, accounting, marketing, and human resources.
Another responsibility you will have is to build your company website. A website is essential, as it provides a touchpoint for customers to find out more about your business and get in touch with you. If you don’t have a website that is accessible and easy to understand, you will lose out on business opportunities.
But how can you create a website if you have no experience? Fortunately, hosting sites like WordPress, Wix, and Squarespace make it incredibly easy for a novice to build a first-rate company website. Here are a few tips to help you get started.
Pick the right provider
These days, there are so many different web providers out there that it can be difficult to know which one to choose. There are a few factors you should consider in order to help you make your mind up. Cost will be a big consideration for you, but don’t let it be your only focus. You should also take into account the level of support they provide you, as well as the ease of use. You want to be able to set up your site yourself but have the provider there to help you whenever you need.
Create great content
You don’t have to be a world-class programmer to build a fantastic company page, but you do need to create excellent content. Your website is there to explain what your company can offer to a potential client, while also providing added value. It is common practice nowadays for websites to feature a blog, showcasing educational articles that help your target audience to solve problems. You need to avoid being overly salesly, and create well-written valuable content that draws people in.
Understand SEO
You want to get as many visitors to your website as you can, and the key to this is Search Engine Optimization, or SEO. SEO is the practice of increasing your site’s visibility when people enter relevant queries into search engines like Google. And there are so many ways to optimize a website from using keywords and meta-descriptions to improving your site’s loading speed. If you want to reach as many potential customers as possible, you need to learn the basics of SEO.
Seek out Support
There is no reason you have to go it alone, and there are plenty of ways you can get help to build your company website. If you have the budget for it, you may wish to hire a developer to create your ideal website. Alternatively, there are plenty of web-building courses such as the Fox Legends Program that will equip you with all the necessary knowledge and techniques.
