You spend a lot of time and money on what you think is a great marketing campaign only for it to gain no traction. It is an upsetting, but unfortunately very common experience in the world of small business and it can waste a whole lot of precious resources that budding businesses can ill afford.
If you are a small business owner and your marketing campaign is not doing as well as you expected, you might be wondering where you went wrong. Although we cannot say for certain what the matter is, below you will find some common causes of marketing failure that may help you identify the problem in your company more effectively so you can get it right next time.
You’re targeting the wrong demographic
This is surprisingly common. So many business owners think they know who their target audience so they do not do any research or draw up a customer persona, only to find that they have backed the wrong horse.
If you want your marketing campaign to work, you need to know exactly who is likely to want your products and services, and as many of their likes and dislikes as possible. You need to do your market research.
Your ad campaign is not glossy enough
When it comes to advertising, image is everything. The difference in great lawyer TV ads, for example, with perfect lighting, great cinematography, and the perfect fitting actors, is night and day with bad ones where the room is badly lit, the actors are amateur and of the wrong demographic and they look like they were shot on a camcorder from the 80s. If you want to sell something, you need the gloss; you need the image, and if you don’t have it your campaigns will probably fail.
You aren’t being honest
You might think that exaggerating what your products and services can do is a good idea to sell more products, but people can see right through that kind of thing, and they are less likely to buy as a result.
If you want your campaign to work, be honest, stress the benefits of the product for the customer, and let the quality do the speaking, You will have far more success if you do. Oh, and you’ll avoid any potential legal issues too.
They aren’t very exciting
No one is going to get enthused about a dull, dry advertising campaign the likes of which they have seen many times before. If you want people to take notice of your ads and share your marketing campaigns, you need to make them amusing or weird or highly informative or something that will make them stand out and ensure people take notice, fail to do this and fail to convert customers.
If you have identified any of these issues in your marketing campaign taking the time to correct them could mean that your marketing efforts really start to pay off and an influx of new customers is on the horizon. So, what are you waiting for?
